The starting point of great
success and achievement has always
been the same. It is for you to
dream big dreams. There is nothing
more important, and nothing that
works faster than for you to cast
off your own limitations than for
you to begin dreaming and
fantasizing about the wonderful
things that you can become, have,
and do.
As a wise man once said, “You must
dream big dreams, for only big
dreams have the power to move the
minds of men." When you begin to
dream big dreams, your levels of
self-esteem and self-confidence
will go up immediately. You will
feel more powerful about yourself
and your ability to deal with what
happens to you. The reason so many
people accomplish so little is
because they never allow
themselves to lean back and
imagine the kind of life that is
possible for them.
A powerful principle that you can
use to dream big dreams and live
without limits is contained in
what Elihu Goldratt calls the
“Theory of Constraints." This is
one of the greatest breakthroughs
in modern thinking. What Goldratt
has found is that in every
process, in accomplishing any
goal, there is a bottleneck or
choke cord that serves as a
constraint on the process. This
constraint then sets the speed at
which you achieve any particular
goal.
What Goldratt found is that if you
concentrate all of your creative
energies and attention on
alleviating the constraint, you
can speed up the process faster
than by doing any other single
thing.
How
to achieve a goal
Let me give you an example. Let us
say that you want to double your
income. What is the critical
constraint or the limiting factor
that holds you back? Well, you
know that your income is a direct
reward for the quality and
quantity of the services you
render to your world. Whatever
field you are in, if you want to
double your income, you simply
have to double the quality and
quantity of what you do for that
income. Or you have to change
activities and occupations so that
what you are doing is worth twice
as much. But you must always ask
yourself, “What is the critical
constraint that holds me back or
sets the speed on how fast I
double my income?"
A friend of mine is one of the
highest-paid commission
professionals in the United
States. One of his goals was to
double his income over the next
three to five years.
He applied the 80/20 rule to his
client base. He found that 20
percent of his clients contributed
80 percent of his profits, and
that the amount of time spent on a
high-profit client was pretty much
the same amount of time spent on a
low-profit client. In other words,
he was dividing his time equally
over the number of tasks that he
does while only 20 percent of
those items contributes 80 percent
of his results.
So he drew a line on his list of
clients under those who
represented the top 20 percent and
then called in other professionals
in his industry and very
carefully, politely, and
strategically handed off the 80
percent of his clients that only
represented 20 percent of his
business. He then put together a
profile of his top clients and
began looking in the marketplace
exclusively for the type of client
who fit the profile; in other
words, one who could become a
major profit contributor to his
organization, and whom he in turn
could serve with the level of
excellence that his clients were
accustomed to. And instead of
doubling his income in three to
five years, he doubled it in the
first year!
So what is holding you back? Is it
your level of education or skill?
Is it your current occupation or
job? Is it your current
environment or level of health? Is
it the situations that you are in
today? What is setting the speed
for you achieving your goal?
Remember, whatever you have
learned, you can unlearn. Whatever
situation you have gotten yourself
into, you can probably get
yourself out of. If your real goal
is to dream big dreams and to live
without limits, you can set this
as your standard and compare
everything that you do against it.
The three keys to living without
limits have always been the same.
They are clarity, competence, and
concentration.
Clarity means that you are
absolutely clear about who you
are, what you want, and where
you're going. You write down your
goals and you make plans to
accomplish them. You set very
careful priorities and you do
something every day to move you
toward your goals. And the more
progress you make toward
accomplishing things that are
important to you, the greater
self-confidence and self-belief
you have, and the more convinced
you become that there are no
limits on what you can achieve.
Competence means that you begin to
become very, very good in the key
result areas of your chosen field.
You apply the 80/20 rule to
everything you do and you focus on
becoming outstanding in the 20
percent of tasks that contribute
to 80 percent of your results. You
dedicate yourself to continuous
learning. You never stop growing.
You realize that excellence is a
moving target. And you commit
yourself to doing something every
day that enables you to become
better and better at doing the
most important things in your
field. Concentration is having the
self-discipline to force yourself
to concentrate single-mindedly on
one thing, the most important
thing, and stay with it until it's
complete.
The two key words for success have
always been focus and
concentration. Focus is knowing
exactly what you want to be, have,
and do. Concentration is
persevering, without diversion or
distraction, in a straight line
toward accomplishing the things
that can make a real difference in
your life.
When you allow yourself to begin
to dream big dreams, creatively
abandon the activities that are
taking up too much of your time,
and focus your inward energies on
alleviating your main constraints,
you start to feel an incredible
sense of power and confidence. As
you focus on doing what you love
to do and becoming excellent in
those few areas that can make a
real difference in your life, you
begin to think in terms of
possibilities rather than
impossibilities, and you move ever
closer toward the realization of
your full potential.
Brian Tracy is one of America's leading authorities on the development
of the human potential and how to achieve a goal. He is the best selling author of 23 books and has trained 2 million people in 23 countries.
Brian Tracy is featured in
the
Goals 2008 Professional Edition
Personal Goal Setting Program.
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